University of Wisconsin-MadisonDIGITAL MARKETING BOOTCAMP
Start my digital marketing career
Meet Our Industry Partners
Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.
Microsoft
Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.
Facebook Blueprint
With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.
HubSpot
Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.
Up to $6,000 / Month Value
Canva
Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.
$119 Value
Hootsuite
Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.
$298 Value
Click on the logo to learn more
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Search Engine Optimization (SEO)
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Search Engine Marketing (SEM)
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Data Visualization and Analytics
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E-Commerce
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Social Media Marketing
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User Experience (UX)
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Email Marketing and Automation
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Website Development
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Content Marketing
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Facebook Advertising
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Google Advertising
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And More
Set Yourself Miles Apart
From the Competition
Our Digital Marketing Bootcamp provides a competitive edge in digital marketing with the critical skills and experience employers are on the hunt for. Industry-leading instructors guide you through hands-on projects, help you construct your professional portfolio, and grant you access to our comprehensive career services.
Find a job you enjoy doing, and you will never have to work a day in your life.
- Mark Twain
Am I a Good Fit for
the Digital Marketing Bootcamp?
Ideally our accelerated digital marketing course is perfect for:
their digital toolbox
into their business
Market Your Message
to the World
Digital marketing provides companies the platform to build brand awareness, attract new clients, and expand their reach. Proper digital marketing can allow for businesses to nurture relationships and magnify their voice to stand out from a sea of sameness in the marketplace.
Because there are countless digital marketing tools and platforms at the fingertips of a digital marketing professional, it is vital to have a comprehensive understanding of how to leverage marketing messages effectively. A digital marketing professional can fill any number of positions within an organization, from a conceptual creative to a hands-on operational role. With so many options you’re sure to find a career path that speaks to the qualities and attributes that you are deeply passionate about.
Examples of Digital Marketing Careers:
SEO Specialist
PPC Specialist
Social Media Ad Buyer
Content Marketing Specialist
Social Media Manager
E-Commerce Specialist
Marketing Data Analyst
Digital Strategist
Education and Experience
Are Akin to Success
Hands-On Experience That Prepares You for the Field
Experiential Learning
Proper preparation for a successful career in the digital marketing industry, means having a deep understanding of theoretical knowledge and real-world experience. Our bootcamp experience leans strongly on the real-world knowledge gained from experiential exercises that include creative tasks, hands-on practice, and project-based learning.
Professional ePortfolio
Throughout the program, projects completed are used to create a polished, professional ePortfolio to demonstrate your abilities to potential employers. Showcasing these skills and accomplishments demonstrates to a potential employer your unique capabilities while providing a competitive edge over other applicants applying for the same position.
Live Virtual Classrooms
All the benefits of real classroom learning in a conveniently remote setting. Our live classroom sessions and virtual, instructor-led Q&A sessions make it easy for learners to ask for clarification on challenging concepts or engage instructors for specific feedback on any aspect of their assignments.
Agency-Style Setting
Learners are assembled into groups that model an agency environment. In these groups, you’ll work on building brand kits, presentation decks, and more, working with real clients to take projects from concept to completion. This firsthand experience is extremely valuable when applying for jobs, as many companies seek candidates with agency experience.
Get your
Course catalog
Start Your
Digital Marketing Career
30-Hour Introductory Course | 403-Hour Extended Program
The University of Wisconsin–Madison Digital Marketing Bootcamp utilizes a highly developed and regularly updated curriculum designed to provide students with the tools and skills they need to thrive in the digital economy.
Introductory Course
Establish a strong base in digital marketing covering everything from an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, influencer and affiliate marketing, to social media marketing, and more.
Career Services
Gain the competitive edge you need with career planning services that include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles and resumes.
Foundations
Fundamentals of Marketing
As we take a step further down the path of marketing strategy and development we focus on buyer personas, the five W's (why, who, what, when, and where), and four P's (price, product, place, and promotion), inbound and outbound marketing, and branding concepts.
Content Marketing
Sharpen your writing skills while learning how to create engaging and effective marketing copy that caters to each portion of the funnel. Websites, forums, social media platforms, SEO-based blogs, and targeted content are just some of the many formats you’ll be exposed to.
Customer Relationship Management
Discover how to successfully build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms.
Core A
Web Development for Marketers
Beginning with a concept, you’ll design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publish finalized content.
User Experience (UX)
Develop the skills to design fluid and practical UX using optimal integration, interface adaptation, banner creation, and much more.
E-Commerce
Each year, more and more individuals are online shopping, making e-commerce an extremely important aspect of a business. Learn to build a viable e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms, while honing your vendor relationship skills.
Data Analytics & Visualization
An in-depth guide to understanding how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.
Core B
Search Engine Optimization (SEO)
Learn the essential SEO techniques that digital marketers employ to optimize websites while leveraging tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Email Marketing
Discover how to engineer successful automated email marketing campaigns that guide prospects through the marketing funnel while improving reach and engagement.
Social Media Marketing: Organic & Paid
Learn how to create organic content and manage digital advertising campaigns across multiple social media networks as you become fully prepared for the Facebook Blueprint Certification exam.
Capstone
Search Engine Marketing (SEM)
Learn how to unleash the capabilities of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.
Digital Strategy
Gain the skills you need to have a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategic solutions for a variety of businesses.
Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing: Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
Introductory Course
30 Hours
Establish a strong base in digital marketing covering everything from an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, influencer and affiliate marketing, to social media marketing, and more.
Career Services
10 Hours
Gain the competitive edge you need with career planning services that include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles and resumes.
Fundamentals of Marketing
24 Hours
As we take a step further down the path of marketing strategy and development we focus on buyer personas, the five W's (why, who, what, when, and where), and four P's (price, product, place, and promotion), inbound and outbound marketing, and branding concepts.
Content Marketing
15.5 Hours
Sharpen your writing skills while learning how to create engaging and effective marketing copy that caters to each portion of the funnel. Websites, forums, social media platforms, SEO-based blogs, and targeted content are just some of the many formats you’ll be exposed to.
Customer Relationship Management
12 Hours
Discover how to successfully build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms.
Web Development for Marketers
43 Hours
Beginning with a concept, you’ll design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publish finalized content.
User Experience (UX)
12 Hours
Develop the skills to design fluid and practical UX using optimal integration, interface adaptation, banner creation, and much more.
E-Commerce
15.5 Hours
Each year, more and more individuals are online shopping, making e-commerce an extremely important aspect of a business. Learn to build a viable e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms, while honing your vendor relationship skills.
Data Analytics & Visualization
24 Hours
An in-depth guide to understanding how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.
Search Engine Optimization (SEO)
72 Hours
Learn the essential SEO techniques that digital marketers employ to optimize websites while leveraging tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Email Marketing
12 Hours
Discover how to engineer successful automated email marketing campaigns that guide prospects through the marketing funnel while improving reach and engagement.
Social Media Marketing: Organic & Paid
72 Hours
Learn how to create organic content and manage digital advertising campaigns across multiple social media networks as you become fully prepared for the Facebook Blueprint Certification exam.
Search Engine Marketing (SEM)
75.5 Hours
Learn how to unleash the capabilities of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.
Digital Strategy
15.5 Hours
Gain the skills you need to have a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategic solutions for a variety of businesses.
Career Services
Just for You
Stand Apart When You Start Your Job Hunt
Our Career Services team helps lay a path to career success. You’ll gain the confidence and the connections you need with our customized interview training. Additionally, the team will assist students with resume building assistance, tips on enhancing LinkedIn profiles, help with job placement, and more. The Career Services team is here to help you connect with world-class tech companies so that you can find the specialized job of your dreams.
Job placement is not guaranteed.
Program
Tuition
Tuition for the Digital Marketing Bootcamp at the University of Wisconsin–Madison is $14,820, not including $180 for the Introductory Course.
Tuition, fees, and deposits subject to change.
This non-credit professional program is offered by the UW-Madison College of Engineering's Office of Engineering Professional Development.