University of Wisconsin-MadisonDIGITAL MARKETING BOOTCAMP

Start my digital marketing career

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Be Job-Ready in Less Than a Year

An Immersive Education Awaits

Our Digital Marketing Bootcamp provides a competitive edge in digital marketing with the critical skills and experience employers are on the hunt for. Industry-leading instructors guide you through hands-on projects, help you construct your professional portfolio, and grant you access to our comprehensive career services.

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Interface and User Experience (UI/UX)

  • Email Marketing and Automation

  • Website Development

  • Content Writing

  • Facebook Advertising

  • Google Advertising

  • And More

Set Yourself Miles Apart

from the Competition

Our Digital Marketing Bootcamp provides a competitive edge in digital marketing with the critical skills and experience employers are on the hunt for. Industry-leading instructors guide you through hands-on projects, help you construct your professional portfolio, and grant you access to our comprehensive career services.

This professional development program does not bear academic credit.

Find a job you enjoy doing, and you will never have to work a day in your life.

- Mark Twain

Am I a Good Fit for

the Digital Marketing Bootcamp?

Ideally our accelerated digital marketing course is perfect for:

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Enthusiastic individuals that want to pursue a digital marketing career path
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Traditional marketers with a desire to expand
their digital toolbox
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Entrepreneurs wanting to incorporate digital marketing
into their business

Market Your Message

to the World

Digital Marketing Gives You the Power to Have a Global Audience

Digital marketing provides companies the platform to build brand awareness, attract new clients, and expand their reach. Proper digital marketing can allow for businesses to nurture relationships and magnify their voice to stand out from a sea of sameness in the marketplace.

Because there are countless digital marketing tools and platforms at the fingertips of a digital marketing professional, it is vital to have a comprehensive understanding of how to leverage marketing messages effectively. A digital marketing professional can fill any number of positions within an organization, from a conceptual creative to a hands-on operational role. With so many options, you’re sure to find a career path that speaks to the qualities and attributes that you are deeply passionate about.

Examples of Digital Marketing Careers:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Content Writer

Social Media Manager

UI/UX Designer

E-Commerce Specialist

Marketing Data Analyst

Digital Strategist

Education and Experience

Are Akin to Success

Hands-On Experience Prepares You for Everything

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Experiential Learning

Proper preparation for a successful career in the digital marketing industry, means having a deep understanding of theoretical knowledge and real-world experience. Our bootcamp experience leans strongly on the real-world knowledge gained from experiential exercises that include creative tasks, hands-on practice, and project-based learning.

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Professional ePortfolio

Upon graduation projects completed are used to create a polished, professional ePortfolio to demonstrate their abilities to potential employers.

Showcasing these skills and accomplishments demonstrates to a potential employer your unique capabilities while providing a competitive edge over other applicants applying for the same position.

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Live Virtual Classrooms

All the benefits of a real classroom learning in a conveniently remote setting. Our live classroom sessions and virtual, instructor-led Q&A sessions make it easy for learners to ask for clarification on challenging concepts or engage instructors for specific feedback on any aspect of their assignments.

Get your

Course catalog

Trulli

Start Your

Digital Marketing Career

20-Hour Introductory Course | 380-Hour Extended Program

The University of Wisconsin–Madison Digital Marketing Bootcamp utilizes a highly developed and regularly updated curriculum designed to provide students with the tools and skills they need to thrive in the digital economy.

Introductory Course

Establish a strong base in digital marketing covering everything from an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, to social media marketing, and more.

Fundamentals of Marketing

As we take a step further down the path of marketing strategy and development we focus on buyer personas, the five W's (why,who,what,when,and where) and four P's (price,product,place and promotion), inbound and outbound marketing, and branding concepts.

HTML + CSS3, Building a WordPress Website

Beginning with a concept, you’ll design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publish finalized content.

Search Engine Optimization (SEO)

Learn the essential SEO techniques that digital marketers employ to optimize websites while leveraging tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

Content Writing

Sharpen your writing skills while learning how to create engaging and effective marketing copy for everything websites, forums, social media platforms, SEO-based blogs, and targeted content.

User Experience (UX)

Develop the skills to design fluid and practical UX using optimal integration, interface adaptation, banner creation, and much more.

Data Analytics & Visualization

An in depth guide to understanding how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.

Search Engine Marketing (SEM)

Learn how to unleash the capabilities of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.

E-Commerce

Learn to build a viable e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms.

Email Marketing & Automation

Discover how to engineer successful automated email marketing campaigns that guide prospects through the marketing funnel while improving reach and engagement.

Customer Relationship Management

Discover how to successfully build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms.

Social Media Marketing: Organic & Paid

Learn how to create organic content and manage digital advertising campaigns across multiple social media networks as you become fully prepared for the Facebook Blueprint Certification exam.

Digital Strategy

Gain the skills you need to have a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategic solutions for a variety of businesses.

Career Services

Gain the competitive edge you need career planning services that includes professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Introductory Course
Fundamentals of Marketing
HTML + CSS3, Building a WordPress Website
Search Engine Optimization (SEO)
Content Writing
User Experience (UX)
Data Analytics & Visualization
Search Engine Marketing (SEM)
E-Commerce
Email Marketing & Automation
Customer Relationship Management
Social Media Marketing: Organic & Paid
Digital Strategy
Career Services
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Introductory Course
20 Hours

Establish a strong base in digital marketing covering everything from an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, to social media marketing, and more.

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Fundamentals of Marketing
20 Hours

As we take a step further down the path of marketing strategy and development we focus on buyer personas, the five W's (why,who,what,when,and where) and four P's (price,product,place and promotion), inbound and outbound marketing, and branding concepts.

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HTML + CSS3, Building a WordPress Website
48 Hours

Beginning with a concept, you’ll design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publish finalized content.

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Search Engine Optimization (SEO)
75 Hours

Learn the essential SEO techniques that digital marketers employ to optimize websites while leveraging tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Content Writing
15 Hours

Sharpen your writing skills while learning how to create engaging and effective marketing copy for everything websites, forums, social media platforms, SEO-based blogs, and targeted content.

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User Experience (UX)
8 Hours

Develop the skills to design fluid and practical UX using optimal integration, interface adaptation, banner creation, and much more.

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Data Analytics & Visualization
25 Hours

An in depth guide to understanding how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.

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Search Engine Marketing (SEM)
70 Hours

Learn how to unleash the capabilities of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.

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E-Commerce
6 Hours

Learn to build a viable e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms.

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Email Marketing & Automation
10 Hours

Discover how to engineer successful automated email marketing campaigns that guide prospects through the marketing funnel while improving reach and engagement.

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Customer Relationship Management
8 Hours

Discover how to successfully build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms.

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Social Media Marketing: Organic & Paid
70 Hours

Learn how to create organic content and manage digital advertising campaigns across multiple social media networks as you become fully prepared for the Facebook Blueprint Certification exam.

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Digital Strategy
15 Hours

Gain the skills you need to have a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategic solutions for a variety of businesses.

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Career Services
10 Hours

Gain the competitive edge you need career planning services that includes professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

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Career Services

Just for You

Stand Apart When You Start Your Job Hunt

Our Career Services team helps lay a path to career success. You’ll gain the confidence and the connections you need with our customized interview training. Additionally, the team will assist students with resume building assistance, tips on enhancing LinkedIn profiles, help with job placement, and more. The Career Services team is here to help you connect with world-class tech companies so that you can find the specialized job of your dreams.

Job placement is not guaranteed.

Program

Tuition

Tuition for the Digital Marketing Bootcamp at the
University of Wisconsin–Madison is $14,500, not including $500 for the Introductory Course.

Tuition, fees, and deposits subject to change.
This non-credit professional program is offered by the UW-Madison College of Engineering's Office of Engineering Professional Development.

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